When we(KU Band) hold the concert, the first thing we do is thinking about a theme that make all staff and performers know the concept of the event and think in the same direction.
A theme of KU Band Concert Vol.3 is 3D / ตรีดี(Three Dee) as you will see in the next post.
And these three are the previous themes before we got 3D/ตรีดี(Three Dee).
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The first theme I nominated to friends is Jazz-Ni-Yom(แจ๊สนิยม). Ni-Yom means popular, so Jazz-Ni-Yom means popular Jazz music style. KU Band and many people love to play and listen to Jazz music. All media and public relations of this concert will be postmodern style, and also songs in concert must be jazz-classic but not old fashion. |
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This work is a teaser of the theme Jazz-Ni-Yom. I adapt KU Band logo by replacing the word KU Band with ๓-No.3 in Thai letter and adjusting the tail of this letter to be looked like ๗-the 3rd tone mark in Thai language-which to appear in the word แจ๊สนิยม (Jazz-Ni-Yom). When everyone see this picture, they will know that the 3rd concert of KU Band is coming relating to ๓ and ๗. |
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ส.ค.ส.(Soh-koh-soh) is another theme I nominated to friends.
ส.ค.ส. is a Thai abbreviation. The full word of it is ส่งความสุข(Song-Khwam-Sook) which means sending happiness. Thai people use ส.ค.ส word in Christmas and new year. When they send a wishing card to their beloveds, we can call the card 'ส.ค.ส' .
I have an idea with this theme that we can play with the word ส.ค.ส. It can be 'ส่งความสุข(Song-Khwam-Sook) which means sending happiness' or 'ส่งคอนเสิร์ต(Song-Con-Cert) which means contributing concert' or 'สร้างความสนุก(Sang-Khwam-Sa-Nook) which means creating enjoyment' etc. Most of all, its meanings can be expressed the purpose of this concert very well. We make this concert to make happiness and distribute it to the audiences.
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